about me

hi,

how do i see myself?

Minimal, idealistic, outlandish, quirky, restrained-but-not-quite, spunky and racy are just a few of the words I had always found myself drawn to. Not necessarily in design but otherwise too. Be it the people, art, literature, music, movies, just about everything that surrounds my esse.
For the longest, I was under the confidence that design in itself should be compartmentalised. I had somehow misplaced the very being of what fashion is, that it is disordered, challenging, questionable and daring. And it only took one fortuitous landing page on YouTube to refute how I discerned fashion. Who would have ever speculated that there would come a day when the world would find itself on the very stage as Prada meets Baroque, let alone within the same sentence? But there it was, the Spring/Summer 2011, a collection that would forever alter the way I had understood or consumed fashion.
For a then 19-year-old, a new notion was formulated, and I was its novel convert.
where did it begin?
To start with, it wasn’t until 2014, my senior year of high school that I took a particular interest in red carpets, which unlocked me to a whole different world that didn’t take long to catch my fancy. That was the summer, I remember covering Beyonce in a custom Givenchy couture gown at the MET, Rihanna’s bare-it-all at the CFDA to Lupita Nyong’o in a pastel blue Prada number at the Oscars, among many others. That was a year of new awakenings for me. There was no going back after that. Who-wore-what-when-where was my latest fashion addiction. I recall looking at those floor-swaying gowns and illustrating them after, tweaking the designs here and there. Slowly and gradually, it developed into this game of how I’d design or revamp or enhance it better. Every day that I would sit on a look and analyse it, I started evolving myself deeper into its critical and technical execution and production, perusing the kind of fabrics, the embellishments, and finishings, all of which I had minimal and patchy knowledge of, at the time. I could never crack open how a certain look was made, and recall feeling stuck. It was somewhere around that time I started to question a new career option, Fashion Designer.
at present,
And here I am today, nine years later and four working years in, well taught and practised, nevertheless feeling like I still know nothing, at the risk of sounding trite. Over these last few years, I’ve used my time in the field to explore as many different working designers/companies/labels as time could allow me. From working with Indian-wear designers to resort-wear & swim brands to Export houses, I have taken on experiences that have very well prepared me to adapt as a versatile designer, it’s a skill that has time and again rewarded me.
Being able to correspond to the DNA of a named brand as a designer is what I would call one of my biggest strengths. It is something that has come naturally to me, aligning with their beliefs and working together to forge a creative alliance.
My individual style as a designer relies on the realms of complex construction and more-is-less-core. It's in my creative approach to always go back into the past to lay the groundwork and build on it to provoke an awakened sense of oracle, based on which I devise & derive inspiration and assemble my collection.
